Who we are

Hi! We’re Chelsea & Leslie, owners of Your Mindset Matters! We are incredibly fortunate to live in SE Alaska on Annette Island, the only Native Alaskan Reserve in the state. We are a 90-minute flight from Seattle to Ketchikan, AK, and 40-minute ferry ride to the beautiful island we call home.

With our backgrounds in education, art, design, and a passion for positivity, we wanted our message to be shared in a tangible way with our community, and in a way that would resonate with everyone, especially SE Alaskans.

Our ideas are dreamt up by Chelsea, and the artwork & designs are digitally drawn by Leslie. The OG idea came from wanting to flip the script on the phrase, “crabs in a bucket.” Crabs are known for pulling each other down when one is trying to escape; for people, this translates to pulling others down when they are working to better themselves. For our design, the crabs are helping each other climb out of the bucket by lifting, supporting, and pulling each other out, together!

We want all of our current and future designs to help you and those around you to find hope and joy, even when things are tough. So please, wear your gear to work, on the boat, to school, to basketball games, and share the love and good vibes wherever you roam.

Follow us on our Instagram page @yourmindsetmattersak and tag us in your gear!

Thank you to Joe at Rising Tide Photography for our wonderful brand photos! Check him out on Facebook: Rising Tide Photography

We acknowledge that we live in the traditional territory of the Tsimshian people. We honor their histories, cultures, and traditions, and are grateful for the opportunity to live, learn, and work in this community. We are committed to supporting reconciliation and the protection of the land, waters, and culture of the Tsimshian Peoples.